Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
Imagine, if you could take the speed of development that Mongo DB brings and bring it to love, we could cut out all that noise in dating and actually just find our soulmates, right? It also manages about four billion plus relationship questionnaires, with 25 plus terabytes of data.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
We've had two great stories already, how the VA is reinventing their shared services with Mongo DB.
He decided to join e Harmony, I'm not exactly sure why, hopefully he'll tell us, two years ago, and in that process, Mongo DB has come in. We operate in the United States, Canada, Australia, and UK.
But I confess, there are more women in this presentation than any of the others. He doesn't do very many presentations, so we feel particularly honored.
Thank you so much for joining us at our third session just before lunch. We just listened to how to bring together clinical and research data and cancer, another great topic.
“People reach out to each other more on e Harmony, and get more responses on there.
The people you traditionally would think have the hardest time reaching out to people do very well on e Harmony.”In his book, Piskorski explains that older women and a subgroup he categorizes as “men who are shorter, older, or overweight” are more likely to send messages to potential partners on e Harmony than on OKCupid.
With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
It’s not clear that the young and perky are the best market for corporate matchmakers.