From You Tube to the boob tube, Keone and Mari Madrid seem to be everywhere these days—and that’s just the way we like it.Recent highlights for the husband and wife team include choreographing for “So You Think You Can Dance”; receiving an MTV Video Music Award nomination for their choreo for Kendrick Lamar’s “Never Catch Me” vid; and continuing to break the internet with their dance shorts and class choreo clips.(Photo by Joe Toreno) Even though their careers have taken off in a big way, the Madrids are still the humble, adorable couple that won our hearts on “The Ellen De Generes Show” back in 2013.And that wasn’t too long after they fell in love themselves: They first met at an Urban Legends dance workshop back in ’08 and married in 2012 following an uber-romantic surprise proposal from Keone.The man who is responsible for Se7en’s awesome sleek moves of his recently released album “Mari : I started dancing at age 13 in my hometown Boulder, Colorado.When I was 17 I moved to the Bay Area (San Francisco/Oakland) and danced there with a team called Funkanometry SF.Jaws dropped, thumbs darting to the “Share” button, eyes/ears/minds blown, we’d barely find our pulses again before another video swept us away. When you create something, you should have ownership of that product.‘Twas a 2-week marathon of inspiration, a hurricane of creativity, a 2-week binge on aesthetic brilliance that left us simultaneously overwhelmed yet wanting more. “Preface If you’re into things that are meta, this is the story about that story. Except our product – movement – is something that is so freely given and received. A cover of a popular song or a funny clip on You Tube that goes “viral” will provide residual income for the creator (or a spot on the Ellen show) – yet choreographers who are making high-quality dance videos barely get around music copyright laws.
Now, I get an opportunity to get to know another dancing couple who have worked also with YG Family artists who recently released an album.
A couple months ago, I was blessed with the wonderful opportunity to shoot my first wedding with Mariel & Keone Madrid.
The love that surrounds these two is astounding, their happiness was absolutely contagious.
While they may be perceived as calm, reserved, or even shy, INFPs have an inner flame and passion that can truly shine.
Comprising just 4% of the population, the risk of feeling misunderstood is unfortunately high for the INFP personality type – but when they find like-minded people to spend their time with, the harmony they feel will be a fountain of joy and inspiration.
The pair have stayed true to their roots, opening a new dance studio called Building Block in their hometown of Carlsbad, CA.
And they haven’t deviated from the upbeat, fun-loving, smooth dance style that put them on the map.
'A general person will be like, "Oh yeah, the married couple that dances!
" It’s an easy thing for people to connect with.'Writing on her blog, she said: 'It’s crazy to think, you’re sharing so much time with your favorite person in the world, traveling with them, getting to know them so well, but also knowing that you can’t have that physically romantic part yet.
I got to chat with Keone & Mari about the who’s, what’s, when’s, why’s, and how’s of this e Book, as well as their larger mission of elevating our dance community through the collaboration between multiple art forms. “We were coming back from a 3-month long job in Amsterdam. …But when you’re choreographing for a project that’s not yours, your own creative juices build up in the back of your head, itching to get out – but you have to focus on the work at hand.” – Mari I call these “cocoon phases,” when your inspiration, motivation, and passion are bursting at the seams – but for one reason or another, you’re forced to keep ‘em on the backburner. To go back to creating what we love and remembering who we are. This has been a challenge for anyone trying to make a living out of dancing: to preserve intellectual rights to your work as it’s being distributed to an audience.” “Because dancers are reliant on music, we’ve been stuck in the idea of dancing behind a singer being the pinnacle of your career. We understand the legal reasonings behind this, but the desire to create valuable content without being reprimanded (and possibly generating income) further incentivizes us to find a way around the system.
So when you finally do get the chance to release that energy, it presents itself not in the form of a beautiful butterfly, but as – – Keone But the job of an artist is to organize that chaos. It was a necessary project for where we were in our lives and careers.” If you think about it, it’s a quite an appropriate project. But backup dancing on tour or choreographing for a show is all geared towards making that artist look better, as dancers are literally in the “back” of the scene.” So dancers utilize videos of their work on You Tube as a way of being independent artists. “While dance videos online have become a norm in the millennial age, we hope to give dance a new home within this enhanced ebook.” The e Book is a big step for the dance community.