The software provider takes care of the dating software, payment processing, customer support, hosting infrastructure and more.
Deborah Carpenter, Head of Solutions and Insights at Communicorp One, commented: “As a personality driven station, it was really important for us to launch a brand that would resonate with our listeners and add value for our audience.
I’ve noticed that there’s a topic that comes up repeatedly when it comes to talking about dating issues, whether it’s about the problems with being a Nice Guy, online dating, or even just approaching new people: the idea that women hold all of the power in dating.
They are The Choosers, the gatekeepers to the Promised Land, cruel temptresses who taunt men by being attractive and yet unavailable.
For something so abstract, love has a ton of industry around it – not so romantic, right? While February is bound to be a good month for florists, card companies, candy makers, and restaurants, it's also bound to be a good month for dating apps.
Everyone knows about Match.com, Tinder and OKCupid, but what else is out there?
Bradford thinks that what sets The League apart from others on the market is that it presents more information right up front.
– ENDS- About White Label Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners.
London, 22nd December 2015: Radio group Communicorp One chose White Label Dating to power their first fully-branded online dating site for Ireland’s largest independent radio station, Today FM, the company announced today.
The partnership will serve as a proven third party revenue stream for Communicorp One, as well as an engaging extension of the Today FM brand. Me’, will aim to provide its members with an authentic Irish dating experience, filling a gap in the Irish online dating market.
The idea is that because it is supposedly easier for women to find a sexual partner than it is for a man, they are the dominant force, the buyer in a buyer’s market.
Because men supposedly can’t wander into the mythical Bar (and it’s a “a woman can wander into a bar” scenario) and wander out five minutes later with a woman eager to jump his bones, women by default have greater power when it comes to dating.
When you message a man, he can then see your profile picture, but it remains private to everyone else on the app.
The process feels less frenzied than apps like Tinder, as the women get to choose the select few who they want to pursue.
White Label Dating has a network of over 1,700 international partners and is the largest third-party revenue generator for a number of the UK’s major publishers.
Existing partners include The Independent, The Evening Standard, Global Radio and Bauer Media.
Men have to compete in order to win her approval while a woman gets to pick and choose who she wants based on whatever arbitrary standards she feels like in the moment.
To start with, there are plenty of women out there who aren’t rolling into a bar and rolling out with a bedmate.