If they can’t figure it out even with your help, try to find a small initial project they’re willing to greenlight to get things moving. This client isn’t ready to assign anything, so politely wrap it up as fast as you can and ask if you can stay in touch. This is one of the most important metrics I use in setting my bid. Training a client who’s new to the whole process will be time-consuming. Getting them to speak first on price will help you avoid radically over- or underbidding. One of the best ways to cut the time you spend on a copywriting project is to read existing materials to learn what their marketing team likes. Ask managers what’s not working for them, so you can avoid putting more of the same in your copy. Extract every detail you can, down to what brand of coffee their customers drink.
If the timeframe is short, remember rush work should always pay a premium rate. Is there a hard deadline by which materials must be delivered? If they won’t bite, mention a broad range and say, “I’ll be able to deliver a more precise project quote once I know more about your needs.” 7. This is the person you’ll spend the most time interacting with, so try to meet them and get a sense of whether you’re compatible. How many people at your company will be involved in this project? A corporate blogging project where you need to generate a dozen ideas a month takes far longer, and should cost more, than one where you’ll be handed a monthly topic list. Also, identifying crappy existing copy opens the door to negotiating additional project work. Will what I’m going to write be used with your existing materials? The more developed your picture of customers, the easier it will be to ‘talk’ to them in your copy. What are the most important problems facing this audience? This is another way of teasing out whether 24/7 communication is expected. Some clients want you to drop everything and work only for them until their project is completed. This question can also bring up whether the client might put you on an ongoing retainer if they like this first project. If my piece will be published online, may I get a credit that’s a live link to my writer site?
All the observable and obvious clues: They are nicely groomed and wearing freshly pressed clothes—stylish, but not overdone. Should the relationship evolve, there will be plenty of time to get into weighty topics. When a person reveals too much too soon, it can give a false sense of intimacy.
If you thoughtfully and honestly ponder these questions, you’re sure to gain a wealth of insight toward finding a person who loves what you love.
What is there about it that you would especially like or not like? But, of course, it’s most important that you understand yourself.
They scan the room, menu, and table setting, only occasionally making eye contact. Either way, it’s exciting to be able to get to know another human being and get a peek into his or her world.
Biggest clue of all: The salad course is punctuated by strained silence and forced small talk. Great communication starts with being genuinely interested in the individual you’re with and paying close attention to what he/she says.
When you start thinking that he/she may be the one, make sure you ask these ten questions before you tie the knot.
#1: Do We Care about Each Other as Good Friends Do?
You’ve connected with a prospective client and you’re at your first meeting!
It’s an exciting time in the life of any freelance marketer or copywriter.
Some people consider themselves skilled communicators because they can talk endlessly.
Before we get to those, let’s review a few general guidelines for dating discourse: Listen as much or more than you talk.